Live Love Snack launched on July 22. With a mission to help America snack smarter, the Montreal-based company will focus on creating delicious, healthier snacking solutions across a variety of categories.

“I am passionate about giving people smarter choices,” says founder and CEO Steven Singer, who co-founded and was president of Glutino Food Group, now owned by Boulder Brands Inc. “People should not have to choose between great taste and health. At Live Love Snack, we are committing ourselves to offering high quality, delicious snacks that people can feel good about eating.”

Live Love Snack received a significant investment from BrandProject LP, a New York- and Toronto-based company that builds, buys and makes seed stage investments in disruptive consumer products. As part of the investment, Andrew Black will join the company’s board. The investment will help Live Love Snack grow its line of snacks and provide more Americans with access to its products.

The company’s first product line, multigrain chips, will soon be available in a variety of channels throughout America, including grocery stores, natural food retailers and big box stores. The products are made with high-quality ingredients and all-natural, certified gluten-free and Non-GMO Project verified.

Source: PR Newswire