What’s Taco Bell cooking, er frying, up?
Taco Bell is borrowing from sister company KFC Corp. with its test of a biscuit taco filled with fried chicken. Taco Bell also is testing two new versions of the A.M. Crunchwrap, according to reports.
Taco Bell Corp. seems to have taken a page out of the playbook of its sister company KFC Corp. Nation's Restaurant News reports the Irvine, CA-based Mexican fast-food chain is testing a biscuit taco, filled with fried chicken and topped with a jalapeno-honey sauce or country gravy. Taco Bell also is testing two new versions of the A.M. Crunchwrap, according to the report.
Amanda Clark, senior director of marketing at Taco Bell, says the new offering is an attempt to break through the "sea of sameness" among most fast-food morning restaurant menus items.
The biscuit taco, priced from $1.99 to $3.29, can be filled with eggs, cheese and bacon or sausage. It’s expected to hit menus nationwide in 2015.
As for the two new A.M. Crunchwraps, consumers can expect to see those roll out in mid-October, according to the article.