Todd Hale of Nielsen will be featured by the American Bakers Association (ABA) on Oct. 7, 2 p.m., in a special webinar in which he will share his insights on trends in consumer packaged-goods retailing and potential factors affecting sales in the baking category. Featured at the ABA’s convention, Hale provided an update on the latest trends in consumer behaviors and attitudes toward baked goods and discussed strategies to explore with retailers to facilitate brand, category and sales growth. The webinar is free to 2014 ABA convention attendees
What drives consumers to the bakery aisle today?
September 24, 2014