Bay State Milling Co., Quincy, MA, announces a new corporate logo and tagline. Stylized grain and seed stalks emerge above the new tagline, A Trusted Family of Ingredients.

The updated brand mark and tagline symbolizes the company’s continuing commitment to provide a reliable supply chain of plant-based ingredients for the grain-based foods market. In meeting increased consumer demand for healthful and nutritious food choices, Bay State Milling has continued to grow its product portfolio, while building a solid foundation on which to transition the 115-year-old, family-owned business to the fifth generation of the Rothwell family.

Following the successful integration of recent acquisitions, the company logo reflects a unified message that encompasses its expanded position into specialty grains, seeds and blends as well as its historic leadership in inspired and authentic wheat-based ingredients. The logo incorporates contemporary elements, while staying true to the company’s branded color scheme. The visual impact will be carried over to a new website which is expected to be complete in early 2015.

“Trust within the grain-based food value chain and within our team has been the cornerstone of Bay State Milling since 1899,” says Peter Levangie, president and COO. “Family refers not only to the ownership and guidance of the Rothwell family, but also to the family of customers, employees, suppliers and communities who contribute so much to our success and the family of solutions that allow us to fulfill our mission of providing innovative and distinctive ingredients for grain-based foods.”