Taste of Nature Foods Inc., Toronto, recently named Marty Provost managing director, United States. He will oversee and lead the company’s breakthrough efforts in the U.S., including a broad portfolio of sales management and strategy, and be a member of its senior leadership team.

“Marty is a seasoned leader with deep experience within the consumer packaged goods industry,” says Steve Diakowsky, president and CEO. “We are thrilled to have him on our executive team, leading the company’s efforts in the United States as we continue to introduce new consumers to our one-of-a-kind, delicious and wholesome organic snack bars.”

Provost previously served as senior division vice president, sales, at Annie’s Inc. He also has held executive roles at The Hain Celestial Group Inc., Del Monte Foods and Borden Inc.