Company: Kellogg Co., Battle Creek, MI

Website: www.specialk.com

Introduced: January

Distribution: National

Suggested Retail: $2.69 for 5.29-ounce box

Product Snapshot: Kellogg Co.’s new chewy Special K Snack Bars are all made with golden rolled oats and have 100 calories each. Consumers can choose from four varieties: Berry Medley, Blueberry Medley, Salted Caramel Chocolate, and Salted Pretzel Chocolate. Berry Medley and Blueberry Medley are both of which are made with real fruit pieces.