Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Bakery ProductsNew Snack and Bakery ProductsBars

Kellogg's Special K debuts on-the-go protein snack bars

The bars each contain six grams of protein and 90 calories.

Kellogg's Special K debuts on-the-go protein snack bars
June 23, 2022

Company: Kellogg Co.

Website: kelloggs.com

Introduced: June 2022

Distribution: National

Suggested Retail Price: $4.29

Product Snapshot: Kellogg's Special K has introduced new Protein Snack Bars, with six grams of protein and 90 calories per bar. The new bars are available in two flavors: Berry Vanilla and Brownie Sundae. 

"Sometimes you just need a second to pause and do something for yourself that's going to energize you. At Special K, we love to offer that special combination of indulgent-tasting flavors plus functional ingredients like protein in a portable snack that's perfect for stashing in your bag, car or desk drawer," said Heidi Ray, senior director of brand marketing for Kellogg's Portable Wholesome Snacks. "Our new Special K Protein Snack Bars are a delicious mini option you can feel good about enjoying, so you're able to take a moment and get a little boost of energy to help fuel you for whatever your day has in store."

Special K Protein Snack Bars are available now at grocery retailers nationwide for a suggested retail price of $4.29 for a five-count package.

KEYWORDS: Kellogg protein bars Special K

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

SOI Bakery 2026

State of the Industry 2026: Challenge Accepted

Crumbl kicks off summer with Chocolate Strawberry Cups

Crumbl kicks off summer with Chocolate Strawberry Cups

One releases Reese's layered protein bar

Hershey's releases Reese's layered bar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

July 22, 2026

Speaking Gen Y/Z/Alpha’s Language About Bread

Younger consumers, like their Boomer counterparts, are still reaching for bread when shopping. What they want from those purchases, however, looks very different from previous generations. Producers that understand these shifting preferences can better position both existing products and new launches for success. 

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Kellogg Special K Keto-Friendly Snack Bars

    Kellogg's Special K Keto-Friendly Snack Bars

    See More
  • Kellogg's Special K releases high-protein, zero-added-sugar cereals

    Kellogg's Special K releases high-protein, zero-added-sugar cereals

    See More
  • Kellogg's Special K Brown Sugar Cinnamon cereal

    Kellogg's Special K Brown Sugar Cinnamon cereal

    See More

Related Products

See More Products
  • big food.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • sfwb cover feb 2020

    Snack Food & Wholesale Bakery February 2020 Issue

See More Products

Events

View AllSubmit An Event
  • August 13, 2025

    2025 State of the Industry: Snack and Bakery

    On-Demand The quality that exemplifies bakery and snack leaders: resilience. Industry professionals face challenge after challenge and keep coming out on top. In this free webinar, various experts will outline consumer trends, workforce challenges, supply chain issues, cost concerns, and more. Attendees will take away a wealth of knowledge to help maximize their chances of future success.
View AllSubmit An Event

Related Directories

  • K-Tron

    K-Tron is a global leader in feeding, pneumatic conveying, and bulk material handling systems, with over a century of engineering excellence. Our innovative solutions, including state-of-the-art feeders and conveying systems, serve industries such as food, pharmaceuticals, chemicals, and plastics. Coperion brings together a family of renowned brands that, alongside Coperion K-Tron, also includes Baker Perkins, Bakon, DIOSNA, Kemutec, Peerless, Shaffer, Shick Esteve, Unifiller, and VMI.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing