Company: Bob’s Red Mill Natural Foods, Portland, OR


Introduced: June

Distribution: National

Suggested Retail: $4.69 for a 16-ounce bag

Product Snapshot: Bob’s Red Mill Gluten Free Muffin Mix allows consumers to enjoy the goodness of baked-at-home, gluten-free muffins quickly and easily. According to Bob’s Red Mill, the mix is made with simple and wholesome gluten-free ingredients. Consumers just have to add a few ingredients, mix and bake. The mix is also customizable, so home bakers can add fruits, nuts, chocolate or other inclusions. It joins Gluten Free Brownie Mix, Gluten Free Chocolate Cake Mix and Gluten Free Chocolate Chip Cookie Mix, all of which were recently reformulated.