Company: Bob's Red Mill

Website: www.bobsredmill.com

Introduced: November 2020

Distribution: National

Suggested Retail Price: $3.99-$6.49

Product Snapshot: A longtime leader in gluten-free baking essentials, Bob’s Red Mill is expanding its baking mix portfolio with four new Grain Free Baking Mixes. Made with premium ingredients like organic coconut sugar and almond, coconut and cassava flours, these easy-to-use mixes are gluten free, paleo friendly and Non-GMO Project Verified, and they go from package to pan in just a few easy steps.

Starting at $3.99 per package, these four mixes are an affordable indulgence for any occasion or sudden craving, and feature classic flavors that offer the scrumptious taste and tempting aroma of traditional baked goods, without the grains:

  • Chocolate Cake: Made with almond and coconut flours, organic coconut sugar and real cocoa powder, this mix creates a delightful grain free treat that has the flavor and texture consumers crave.
  • Brownies: This gluten free, paleo-friendly mix is rich and delicious, with a deep chocolate flavor from cocoa powder, organic coconut sugar and almond flour.
  • Blueberry Muffins: A classic treat gets a grain free makeover with almond and coconut flours, dried blueberries and organic coconut sugar, for a perfect breakfast or snack the whole family can enjoy.
  • Flatbread: A blend of cassava and almond flours, this paleo-friendly mix is great on its own or as a grain free pizza crust. Great for savory applications like rolls or breadsticks!

With social distancing as the new normal, Americans are cooking and baking at home up to 46 percent more than before the pandemic. Bob’s Red Mill experienced double-digit growth nearly overnight as people stocked up on pantry staples like flour, yeast, beans and more. Baking mixes too have benefitted from the increased demand, and these grain free additions will appeal to paleo and gluten free consumers who want to bake without starting from scratch.

“We’ve heard from hundreds of our customers throughout the pandemic who used cooking and baking to relieve stress, entertain their families, or learn new skills in the kitchen,” said Bob’s Red Mill CEO Dennis Vaughn. “While some folks like to bake from scratch, others reach for our mixes for delicious treats that are quick to prepare. We developed this grain free baking line for those who want a nostalgic, better-for-you treat without the grains.”

Bob’s Red Mill Grain Free Baking Mixes are Non-GMO Project Verified, gluten free and paleo-friendly to suit a wide range of diet preferences. All are available for purchase online at www.bobsredmill.com and Amazon for $3.99–$6.49 per package. They will roll out on shelves at national and regional grocers across the country this fall and winter.