Registration is open for the American Bakers Association’s 2016 ABA Convention, to be held March 20–23 in Phoenix.

The annual event will again focus on “The Power of Baking,” the theme of ABA’s 2015 convention. Attendees will receive an update on the latest trends and consumer behavior, and learn what it will take to keep baked goods the No. 1 retail driver.

The convention will be held at the Arizona Biltmore–A Waldorf Astoria Resort. A special rate of $279, plus tax, per night is available to attendees until March 10. For more information and to reserve a room online, click here. 

To register for the convention, click here.