Company: Simply 7 Snacks, Houston


Introduced: November

Distribution: National

Suggested Retail: $2.99–$3.49 for a 3.5-ounce bag

Product Snapshot: Simply 7 Snacks says its Simply7 Kale Chips are the first real kale and potato chips on the market, combining the health benefits of kale with the taste and crunch of real potato chips. The chips are available in three flavors: Sea Salt, Dill Pickle and Lemon & Olive Oil. All are kosher-certified, non-GMO, gluten-free, and don’t contain trans fat, artificial colors or flavors, or preservatives. According to the company, they contain about 55 percent fewer calories from fat and a higher amount of antioxidants than regular potato chips.