Company: The Brand Passport Inc., New York (U.S. importer and distributor)


Introduced: Fall 2015 (in U.S.)

Distribution: National

Suggested Retail: $4.49 for a 10.9-ounce box; $3.99 for a 8.1-ounce hex box; $3.49 for a 7-ounce cello bag; $3.49 for a 5.3-ounce zip bag; $1.79 for a 2.75-ounce, two-count package; 99 cents for a 1.38-ounce, single-count package

Product Snapshot: Daelmans Banket BV, a family-owned Dutch bakery group, and The Brand Passport Inc., recently introduced Daelmans Stroopwafels to U.S. consumers. The soft, toasted wafers are filled with caramel, cinnamon and real Bourbon vanilla, and can be warmed by placing them on top of a hot beverage. Made with only natural ingredients, they contain no trans fat or artificial flavors, color or preservatives. They’re available in three varieties—Caramel, Honey and Maple—and in jumbo and miniature sizes for snacking.