FlavorHealth, a new specialty flavor company offering natural solutions to address today’s health and wellness consumer trends, is launching its product line at this year’s Institute of Food Technologists Annual Meeting and Food Exposition. Through innovative new flavors, technology and consumer insights, FlavorHealth enables better-for-you foods, beverages and nutritional supplements without compromising the taste experience.

FlavorHealth develops specialty flavor systems using a variety of ingredient sources found in nature. Focused in three main areas – sugar reduction, sodium reduction and bitter balancing– the product portfolio enables manufacturers to meet consumer demand for healthier products while keeping great taste and providing potential cost savings to manufacturers.

“Our valued partnerships provide crucial insights to the challenges they face in meeting consumer demand for wellness and transparency,” said Christian Kopfli, CEO Chromocell and FlavorHealth. “FlavorHealth was created to address these challenges through natural flavor solutions that allow manufacturers to provide consumers with the healthier products they want for themselves and their families.”

“FlavorHealth innovation is driving healthier packaged goods,” said Shari Joslin, VP of Commercialization. “Through natural flavor solutions, we’re helping manufacturers tackle key consumer marketplace challenges, including sugar and sodium reduction.”

Sugar Reduction

By reducing the amount of sugar needed in foods and beverages by 30 percent to 50 percent, FlavorHealth natural sweet solutions address growing health concerns around calorie and sugar intake. FlavorHealth Sweet™ products intensify the sweet taste of both non-caloric and caloric sweetener sources, while maintaining the same great taste profile.

Sodium Reduction

FlavorHealth natural sodium reduction offerings allow food and beverage makers to meet recommended sodium guidelines set forth by the FDA while maintaining the same salty taste. These solutions allow for 30 percent to 60 percent sodium reduction. FlavorHealth Salt™ products can be used in a broad range of applications including ready meals, beverages, soups, sauces, baked goods and snacks.

Bitter Balancing

FlavorHealth natural bitter balancing solutions reduce the negative taste characteristics often associated with better-for-you ingredients, like astringent tannins, plant-based proteins, high potency sweeteners and vitamins and minerals. FlavorHealth Bitter Balance™ products allow for 40 percent to 60 percent reduction in bitterness, improving the taste profile.