Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
IngredientsTrendsColumnsGrainsNutritionalBetter-for-youBetter-For-You

The case for fortified corn masa

By Christine Cochran
August 18, 2016

As a busy mom, I rely on nutrient-dense, enriched grain products to ensure my children receive all the nutrients they need. From my son’s morning ritual of mixing all of his favorite cereals together in one bowl, to the supply of baguettes in the freezer that regularly make an appearance at dinner, I rely on these products to help ensure my children receive the B vitamins, fiber, iron and other nutrients they need to grow and develop.

It’s easy to take for granted the benefits of enriched grain products, which are a quick and easy staple in my home. However, when serving up a sandwich or snacking on a slice of toast, I don’t always stop to think about how much these products have improved the health of my children, as well as myself, both now and during pregnancy.

Over the last 20 years, since the government first mandated folic acid fortification of these grain staples, there has been a tremendous impact on public health. The fortification of products has led to a significant decrease in neural tube defects (NTDs). While our family has benefited from the fortification of these products, it’s startling to realize that Hispanic populations remain disproportionately affected by spina bifida and other devastating NTDs, largely due to the fact that corn masa products remained unfortified for years.

In April, FDA approved folic acid fortification of corn masa flour, allowing manufacturers to add up to 0.7 mg of folic acid per pound of corn masa flour, similar to the levels of breads, cereals, pastas and other enriched grain products that you might find in the pantry.

The first fortified corn masa products are beginning to hit store shelves, and while the fortification of corn masa products is still voluntary for producers, I hope to see more companies making a concerted effort to add folic acid to their products. As companies begin to fortify their products, it is important to remember the huge impact that this will have on consumers, particularly Hispanic women and families, as well as the opportunity our industry has to impact public health.

Each year, approximately 3,000 pregnancies are affected by NTDs in the United States. While there are simple preventative steps women can take, Americans are generally unaware of the impact that diet—specifically enriched grains—has on pregnancy and infant health.

Folic acid, an important B vitamin, is often a shortfall nutrient for women. Folic acid deficiency in pregnant women and women of childbearing age has been linked to devastating NTDs, such as spina bifida, in children. However, since FDA mandated that enriched grains be fortified, that rate of NTDs has dropped by approximately 35 percent. Fortification is an essential part of prevention. In fact, the Spina Bifida Association estimates that consuming enough folic acid during pregnancy can reduce the risk of NTDs by as much as 70 percent.

Enriched grains, such as white bread, are the No. 1 source of folic acid in the diets of most Americans, and can contain two times as much folic acid as their whole-grain counterparts.

Since the mainstream fortification of grain products, the Centers for Disease Control (CDC) estimates that each year 1,300 fewer babies are born with NTDs, making it one of the biggest advancements in public health in the 20th century. This is a statistic we should all wear as a badge of honor.

However, there is still work to be done. Hispanic mothers remain at 20 percent higher risk for NTDs. Many experts have correlated this to the role of tortillas and other products based on corn masa flour, which until now have not been allowed to be fortified, as dietary staples in Hispanic households. With FDA allowing voluntary fortification of corn masa flour, we as an industry are again poised to make a difference in the lives of our customers and to help prevent birth defects. March of Dimes anticipates enriched corn masa products could prevent dozens of NTDs each year.

As manufacturers consider the change, I hope you’ll reflect on the incredible advancements that enriched, fortified grains have made in public health. Voluntary enrichment will help demonstrate the commitment of businesses to champion healthy babies and showcase the role these products play in preventing thousands of babies from being born with devastating birth defects each year.

For more information and resources on enriched, fortified grains, I welcome you to visit GrainFoodsFoundation.org.  

KEYWORDS: corn masa flour folic acid

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Christine Cochran, executive director of the Grain Foods Foundation (GFF), is past president of a Washington-based trade association representing commodity futures exchanges and exchange participants.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Tortillas

    FDA approves folic acid fortification of corn masa flour

    See More
  • Food additive regulation changes are proposed regarding use of folic acid in corn masa flour

    See More
  • gummies

    The case for increasing regulation around cannabis edibles

    See More

Related Products

See More Products
  • Chocolates and Confections: Formula, Theory, and Technique for the Artisan Confectioner, 2E

  • big food.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing