tna appoints new regional sales manager for Brazil
Processing and packaging solutions provider expands team in Latin America, boosting support for customers in the region.
tna has appointed Henrique Vicente to its growing Latin American sales team. Joining tna as regional sales manager, Henrique will be responsible for supporting tna’s Brazilian customers with the company’s growing portfolio of integrated food processing and packaging solutions.
With more than 25 years of experience in the packaging industry, Henrique has worked for some of the largest packaging equipment manufacturers in the country in a variety of industries including the food, pharma, electrical and chemical sectors. Customers across the region will benefit from his in-depth industry knowledge, cross-sector expertise and proven commitment to customer service excellence. In addition, Henrique’s background in project design means he’ll be able to develop a deeper understanding of customers’ requirements in order to support them with customised solutions that suit their specific needs.
“We’re very excited to welcome Henrique to the tna team,” comments Thiago Roriz, general manager Latin America, tna. “The Brazilian food industry is facing a series of challenges at the moment. Although the outlook for the sweets and savoury snacks market remains promising, the current economic climate is putting immense cost pressures on manufacturers. Henrique’s experience and industry insights will be instrumental in helping local food manufacturers maintain profitability and market share, while enabling them to explore new revenues of growth with our forward-thinking turnkey solutions.”
Commenting on his appointment, Henrique said: “tna’s recent growth has been impressive and its reputation as a single source supplier of cutting-edge equipment and services is widely recognised. I’m very proud to be joining such a well-established and dynamic company and look forward to supporting customers across Brazil with tna’s growing portfolio of innovative processing and packaging solutions. The Brazilian market offers a wealth of opportunities and tna’s flexible, high performance equipment is the ideal solution to help manufacturers remain competitive even in this challenging economic climate.”