Company: Simple Mills 


Date Introduced: March 2016

Distribution: National

Suggested Retail Price: $4.99

Product Snapshot: Crackers are getting a makeover with Simple Mills’ new almond flour cracker collection, a four-SKU line that is Non-GMO Project Verified, certified gluten-free, and formulated entirely without grain, soy, artificial flavors or fillers. Each variety, including Fine Ground Sea Salt, Rosemary & Sea Salt, Sun-Dried Tomato & Basil, and Farmhouse Cheddar, has no more than 12 whole food ingredients.

A proprietary base-flour blend of almonds, sunflower seeds and flax seeds sets the stage, delivering a lower carbohydrate count and glycemic impact than most competitive products, 3 grams of protein and a good source of Vitamin E. Every ingredient is something you’d find in your kitchen, with none of the nutritionally empty rice flour, potato starch, xanthan gum, soy lecithin, ammonium bicarbonate or maltodextrin typically seen in the category.

Each 4.25 oz box carries an MSRP of $4.99. Initial distribution includes over 1,000 Whole Foods, Sprouts, Wegman’s and other natural foods stores. The crackers are also sold online on Amazon, Thrive and the Simple Mills website.