IRI, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, is continuing its e-commerce momentum through an alliance with Clavis Insight, the established global leader of digital shelf analysis, insights and analytics for consumer products manufacturers. The alliance means consumer packaged goods (CPG) marketers will be able to track and assess a brand’s holistic online and offline performance in one place, to identify and capitalize on rapidly emerging e-commerce growth opportunities and maximize omnichannel sales and market share.
In order to win today’s consumer, brands need to engage with and understand the new-shopper journey across multiple platforms. For this reason, IRI and Clavis Insight have spent significant energy developing e-commerce offerings that provide CPG marketers with the most comprehensive insights into shoppers’ increasingly complicated paths to purchase.
“Our relationship with Clavis Insight further enables IRI to bring the physical and digital shopping world together by leveraging the best industry data sources at multiple levels to unlock the most advanced correlative and predictive omnichannel modeling and analytics for our clients,” said Robert I. Tomei, president of Consumer & Shopper Marketing for IRI. “Expanding IRI’s e-commerce measurement service, E-Market Insights, with Clavis Insight’s causal metrics will fortify the e-commerce transactional data from more than 2 million households and provide critical insight to the ‘why behind the e-buy.’”
Clavis Insight’s online channel analytics, which includes information around pricing, assortment, placement, presentation and monitoring of social content, will be integrated with IRI’s E-Market Insights service. The E-Market Insights – Private Cloud solutions will unlock granular insights into shoppers’ cross-channel paths to purchase within IRI’s Liquid Data platform and the Clavis Insight software as a service (SaaS) platform. Also as this new, enhanced e-commerce measurement further expands, it will be reported on as a new channel in the context of IRI’s traditional point-of-sale measurement service.
“Brands no longer exist in just an e-commerce or physical store channel,” said Garry Moroney, CEO for Clavis Insight. “A brand’s success today depends on a deep understanding of the e-commerce and omnichannel universe. By combining Clavis Insight’s online channel data with IRI’s cross-channel solutions, and advanced analytics, we can supply brands with all the information they need to protect market share and to grow sales in an increasingly complicated and interconnected retail environment.”