Company: Ona


Introduced: March 2017

Distribution: National

Suggested Retail Price: $2.99

Product Snapshot: At Natural Products Expo West, Ona will launch their new Functional Fuel Plant Protein Bars with Probiotics. The line will feature three SKUs: Chocolate, Almond Coconut, and Ancient Energy. Each 1.8oz bar is grain-free, has at least 10g of plant protein and boasts one billion CFU of GanedenBC30 probiotics.

Ona currently caters to the healthy treat space with their organic, non-GMO honey bars and cookies. Thus, creating a functional fuel line is a natural succession. “Everybody is looking for a healthy protein bar these days,” says Chris Feuille, founder of Ona Treats. “We want to respond to that need with a natural, performance-driven option that’s filled with powerful ingredients. Our bars offer more than just high protein and clean energy, but also promote healthy digestion, stress reduction, muscle recovery, and even relaxation. ‘Functional fuel’ is an understatement.”

Each bar in Ona’s Functional Fuel line is made with a blend of sunflower and pumpkin protein, as well as a variety of nuts and seeds that offer their own protein and healthy fat. Ancient Energy also has adaptogens reishi and ashwagandha (which are said to help reduce stress and promote muscle recovery), maca (a source of clean energy), and L-Theanine (a relaxant to balance the energizing effects of the maca). And finally, each bar contains 1 billion CFU of GanedenBC30 probiotics, the recommended amount to support digestive and immune health, while enhancing protein utilization.

Ona made the decision to add probiotics to their functional fuel line for a variety of reasons. “Gut health is so important for overall well-being.” says Feuille. “Since many people eat protein bars on a regular basis, adding probiotics will make it easier for people to maintain a healthy lifestyle and balanced diet on the go. And that’s exactly the goal we hope to accomplish.”

GanedenBC30 probiotics proved to be the perfect fit for Ona’s new line. “GanedenBC30®’s health benefits are well researched,” says Feuille “The probiotics are extremely stable and have a long shelf-life. It’s also non-GMO, which is incredibly important to us and to our customers.” Ona’s Functional Fuel line is designed to be an on-the-go food, so finding a stable, science-backed and long-lasting probiotic such as this was key.

Ona’s Functional Fuel Plant Protein Bars will be available on Amazon and at this April.