Company: ACE Bakery


Introduced: March 2017

Distribution: National (Canada only)

Suggested Retail Price: $3.49 Canadian

Product Snapshot: Roy Benin, President of ACE Bakery, announced the launch of a major innovation in artisan baked goods, the ACE Bakery Baguette Bagel.

“It was a short 24 years ago that ACE Bakery first introduced the traditional French baguette to North America. Today, ACE Bakery is excited to be the first to unveil a new baked goods innovation, the Baguette Bagel. This exciting new bagel innovation caters to those yearning for the ultimate in taste and convenience. All bagel lovers will want to try this delicious, new taste sensation,” said Benin.

ACE Bakery, a major Toronto-based bakery founded in 1993, is best known for its traditional French Baguette, as well as a wide portfolio of artisan breads. Using only five simple ingredients, no preservatives, long fermentation periods, and stone-deck baking, the ACE Bakery Baguette is a 14 hour process that yields a beautifully golden, crisp crust and a light, airy interior. The ACE Bakery Baguette has long been a staple at the dinner table, but today, ACE Bakery is pleased to bring its much beloved Baguette to the breakfast table with its newest creation.

“Breakfast is an important meal for North Americans, but consumers are often uninspired by the options available for a healthy and delicious breakfast” states Vicki Thompson, brand manager of ACE Bakery. “In France, it is common to consume a baguette for breakfast, while for North Americans, baguettes are much less frequently enjoyed outside the hours of dinner. ACE Bakery has recognized the opportunity to transform their market-leading French Baguette into the shape of a bagel, delivering it to consumers in a way that is more familiar. Think about it as a baguette on-the-go, in a format that can more easily fit into a toaster.”

“The first time people bite into an ACE Bakery Baguette Bagel, they will immediately taste the soft, airy and creamy texture. Not at all dense, like a traditional bagel,” describes Marcus Mariathias. Mr. Mariathias is ACE Bakery’s internationally acclaimed Master Baker. “For ACE Bakery, there are no cutting corners. Adhering to centuries-old perfected baking techniques are critical to crafting the perfect artisan Baguette and now we are applying the same techniques to the Baguette Bagel. This is a heavenly artisan bagel at its finest.”

The Baguette Bagel is baked on a stone-deck oven, just like ACE Bakery’s world famous Baguette. It is made with flour, water, salt, yeast, and malted barley flour, and contains no sugar, unlike traditional bagels. The ACE Bakery Baguette Bagel is now available in grocery stores across Canada, comes in a package of four and is available in two varieties, classic white and a version topped with a blend of black and white sesame seeds.