Barry Callebaut launches BC Studio in Asia
Speaking on what the new BC Studio brings to Asia in his welcome speech at the Opening of the Studio today, Ben De Schryver, regional president, Barry Callebaut, Asia Pacific, said, “BC Studio is all about co-creation. Co-creation is a truly unique journey where we leverage our market and consumer understanding, our cocoa and chocolate expertise, as well as our network of trendsetting and creative chefs to build relevant and differentiating brand experiences together.”
The BC studio is an innovation center where good quality ingredients are combined with expertise and passion to develop inspiring new ideas and creations. It is also the place-to-be for a sneak peek at what is up-to-minute and what defines the chocolate and cocoa experiences of tomorrow.
Equipped with the latest kitchen applications such as ovens, dough and ice cream maker, the new BC Studio offers endless potential for the exercising of creativity in confectionery applications. There is also a contemporary open kitchen space for customers to get up close and personal to the “craftsmen at work” and be inspired by their live action.
Some of the other key elements of the studio are a carefully curated inspirational space as well as a break out lounge area for customers to engage in insightful discussions with sales, product development teams and chefs, within a relaxed setting.
The teams in the new BC Studio can provide valuable global insights on trends and create products specific to a customer’s request. They may also simply display a range of new applications for a customer to see.