Tate & Lyle PLC (Tate & Lyle) has achieved Non-GMO Project verification for its PromOat Beta Glucan and PrOatein Oat Protein ingredients. The Non-GMO Project is a non-profit organization committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO options under the belief that everyone deserves an informed choice about whether or not to consume food or ingredients derived from genetically modified organisms.
The Non-GMO Project verification mark has been very successful in driving non-GMO claims in North America. In 2010, it represented just 2.6 percent of all non-GMO claims. However, by 2015 this number had risen to 18.5 percent, and by July 2017 reached 34 percent of all non-GMO claims. The Non-GMO Project verification mark gives manufacturers and their consumers the assurance that products, such as PromOat and PrOatein, have completed a comprehensive verification for compliance with the Non-GMO Project Standard.
“Receiving this Non-GMO Project verification adds even greater appeal to our oats ingredients that are already attractive to consumers because of their inherent health benefits and friendly labelling,” said Michael Segal, health & wellness platform director at Tate & Lyle. “We’re delighted that PromOat and PrOatein, naturally processed ingredients from Swedish oats, now carry the Non-GMO Project verification mark, underlining their non-GMO credentials. It is a pleasure to be able to offer these non-GMO ingredients to our customers who are already committed to providing their consumers with more clean-label offerings that meet their personal health and wellness goals.
While consumers are demanding more clean-label options, they are also seeking products formulated with ingredients they perceive to be healthy, such as protein and fiber. Global new product launches with protein claims increased 278 percent from 2011 to 2016. Additionally, about 52 percent of consumers claim they want to consume more fiber, with 66% being very favorable toward seeing oat fiber on a label.
PrOatein Oat Protein is a natural, vegan-friendly protein concentrate made from non-GMO Swedish oats that provides extraordinary taste and essential branched chain amino acids that are important for muscle growth and recovery after exercise. PromOat Beta Glucan is a natural fiber also from non-GMO Swedish oats that yields good solubility, no grittiness, neutral taste and desirable mouthfeel in formulations. In addition, PromOat provides a minimum of 32 percent beta glucan, making it easy to achieve dosages required for cholesterol-related health benefit claims.