Tastykake announces partnership with Warner Bros. Consumer Products and Justice League movie
Tastykake is proud to announce its exciting partnership with Warner Bros. Consumer Products, on behalf of DC Entertainment, in celebration of Warner Bros. Pictures’ highly anticipated action adventure feature film Justice League, in theaters November 17. Batman, Wonder Woman, Superman, Cyborg, The Flash, and Aquaman come together on six limited-edition Tastykake packages, with a correlating online sweepstakes so fans across the country can get in on the action.
“This collaboration connects six extraordinary DC Super Heroes with six iconic Tastykake products,” said Brent Bradshaw, Flowers Foods’ vice president of cake marketing. “The partnership brings these snacks to fans of all ages and is a great opportunity to showcase the wide variety of Tastykake’s products to Justice League fans across the country.”
Every member of the Justice League plays a crucial role, and to pay homage to each character, Tastykake has temporarily redesigned the packaging of the iconic Peanut Butter Kandy Kakes, Mini Chocolate Swirly Cupcakes, Mini Peanut Butter Cupcakes, Chocolate Juniors, Buttercream Cupcakes and Butterscotch Krimpets to reflect the heroes’ styles. Throughout the promotional period, fans can find their favorite Justice League member on the limited edition packaging everywhere Tastykake is sold and on Tastykake and Justice League co-branded displays in major retailers.
Additionally, between October 16 and December 15, fans can visit TastykakeJusticeLeagueMovie.com to play “Kake Chaser,” a multilevel online game that allows users to navigate through obstacles while collecting as many Kakes as possible. The different tiers of the game subtly give a nod to several characters’ backgrounds. Players also have the opportunity to enter a sweepstakes for a chance to win epic prizes. One lucky grand prize winner will receive a movie-inspired prize pack, including a movie projector and projector screen, an action video camera, an $800 cash gift card, Justice League movie posters, eight pairs of tickets to see the film, and free Tastykake treats. A first prize winner will receive three Sideshow Collectibles prizes, including one Batman Premium Format Figure™, one Wonder Woman Premium Format Figure™, and one Wonder Woman Framed Art Print. Forty-five weekly winners will receive other exciting prizes, including Tastykake snack cakes, Tastykake-branded shirts, movie tickets, and Justice League-branded items.
Tastykake will take to social media to engage fans and spread the word about the Justice League partnership. By following Tastykake on Twitter (@Tastykake), Facebook (Tastykake) and Instagram (@Tastykake), consumers can interact with content relating to the partnership.