Daelmans, in conjunction with The Brand Passport, Inc., its NYC-based, US partner in importing, distributing and brand management services, is happy to announce expanded distribution throughout the U.S. 

Here is a look at some of the expansion:

  • After a very successful launch of Daelmans’ Jumbo Caramel Stroopwafel Duo Packs at the front checkouts of 6,000 Walgreens stores this spring, the chain has added Daelmans New Jumbo Chocolate-Caramel Stroopwafel Duo Pack to the snack sections of 4,500 stores this Autumn.
  • Similarly, after a successful launch of the Jumbo Caramel Duo Packs at the front-end registers of 100 Target stores this year, the mass merchandiser has expanded the duos to the checkouts of an additional 830 stores this month.
  • Harris Teeter stores recently introduced five different Daelmans SKUs, which include caramel, honey and chocolate-caramel stroopwafels in Jumbo and Mini sizes.
  • Brookshire Brothers in Texas added caramel and chocolate-caramel stroopwafel duo packs to 25 stores. 
  • Lowes Markets in North and South Carolina now sells three Daelmans SKUs, recently adding the chocolate-caramel 8-count box to 68 stores. 
  • Safeway Seattle added honey minis and the jumbo 8-count caramel stroopwafel box to 15 additional stores.
  • Jewel-Osco has added two Daelmans SKUs, caramel and honey mini stroopwafels to 20 Chicago area stores. 
  • Total Wine is adding both the chocolate-caramel duo and the chocolate-caramel jumbo 8-count box to their stores.
  • Get Go Convenience Stores has added the Jumbo Caramel duo packs in all 200 of their stores in MD, OH, PA, WV.


“We are very pleased to expand the Daelmans brand presence in this diverse group of leading US retailers,” said Tom Daly, CEO of The Brand Passport, Inc. “Having the best-tasting stroopwafels in a broad range of varieties, sizes and packaging formats offers solutions for all channels from Drug to Grocery, Mass Merchandisers to Convenience stores. And our presence on leading airlines assures customers of an already existing consumer base with high brand awareness and purchase interest.  We’re thrilled that we are now able to offer millions of Americans the original Dutch treat, the best kept secret of the Netherlands!”

Daelmans Stroopwafels contain no artificial flavors, colors, preservatives or trans-fats, and are available in three varieties – Caramel, Honey and the newly released Chocolate-Caramel, and three sizes, Jumbo, Large and Mini.