Company: General Mills Convenience


Introduced: November 2017

Distribution: National

Suggested Retail Price: Varies

Product Snapshot: General Mills Convenience is bringing excitement to the bars category with a new sweet treat featuring simple, recognizable ingredients from the top snack bar brand in the United States. Nature Valley Layered Bars feature a triple layer of creamy nut butter coating, granola & nuts and chocolate. Two flavors, including Almond Butter and Peanut Butter offer consumers a real-food candy bar they can feel good about eating.