Arca Continental, the second largest Coca-Cola bottler in Latin America and parent company of Wise Snacks, Bokados and Inalecsa, has announced the acquisition of Deep River Snacks, a company of premium better-for-you snacks based in the state of Connecticut.

With nationwide distribution and sales of approximately USD$45 million per year, the company is known for its colorful line of kettle cooked potato chips, and HONCHOS organic seasoned tortilla chips. All of its products have non-GMO ingredients, are certified gluten-free, cooked exclusively in sunflower oil, and are Kosher and nut-free.

“Consistent with Arca Continental’s profitable growth and long-term vision we continue to expand our investment in Complementary Businesses in the United States, hand in hand with a company that shares our core values and sense of social responsibility,” said Manuel L. Barragan Morales, chairman of the Board of Directors of Arca Continental.

“This acquisition broadens the process of diversification and complementarity of the snacks portfolio for the US consumer with innovative products and in differentiated segments, allowing us to better serve our customers and enhance the development of our brands,” added the CEO of Arca Continental, Francisco Garza Egloff.

Deep River Snacks rounds out Arca Continental’s portfolio to capture both the conventional and growing better-for-you segment within the snack category, while partnering with a company whose mission is well aligned with Arca Continental’s Sustainability and Social Responsibility Strategy.

Through this acquisition, Arca Continental becomes a more significant player in the salty snacks industry in the United States, now manufacturing, distributing and selling brands like Wise, Cheez Doodles, Deep River Snacks and HONCHOS.