SkinnyPop Puffs

Company: Amplify Snack Brands

Introduced: March 2018

Distribution: National

Suggested Retail Price: $3.30

Product Snapshot: SkinnyPop is introducing a lineup of kid-focused puffs. After growing the ready-to-eat popcorn category more than 70 percent in the last 5 years, expanding the BFY microwave popcorn segment, and re-invigorating the rice cake category with Popcorn Cakes, SkinnyPop is excited to bring this family-focused brand extension to market. Priced at 2X premium due to its high-quality, clean ingredient deck, SkinnyPop Puffs offer a higher dollar ring than other items in the category and are primed to bring positive disruption, innovation and attention to the otherwise stagnant $890M puffs category.

Because SkinnyPop Puffs are made from 100 percent SkinnyPop Popcorn (no rice, cornmeal or fillers), kids love the taste and moms appreciate the simple ingredient list. This wholesome and playful snack is baked (not fried), low in sugar, and packed with 17g of whole grains per serving, plus a good source of fiber. Free from artificial ingredients and Non-GMO Project Verified, SkinnyPop Puffs are also certified gluten-free, and peanut-and-tree-nut-free, making them an ideal choice for those on a limited diet.

Featuring just the right amount of craveable crunch, SkinnyPop Puffs are available in two distinct, tasty flavors, which are perfect for both salty snack fans and those with a sweet tooth. Each guilt-free serving clocks in at only 130 calories, so there’s no need to resist coming back for more.

White Cheddar – A super cheesy, scrumptious snack that’s made with 100% real, organic, hormone-free, cheddar cheese and zero added sugars.
Sweet Cinnamon – A sweet snack that’s certified vegan, made with only 4g of sugar, and filled with cinnamon-sugar yum in every bite.

SkinnyPop brand manager Kyle Banahan shared, “With SkinnyPop popcorn as the first ingredient, we’re taking this much-loved snack and giving it a whole-food makeover. Moms may buy these for their kids as a nutritious snack, but the delicious taste and crunch make it so they can’t stop munching themselves. There’s a love for Puffs across generations, and we see this as a huge opportunity to grow our family of products.”

SkinnyPop Puffs are now available to retailers across the country for an SRP of $3.30 per 4.2oz bag.

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