Company: Biena Snacks
Introduced: June 2018
Suggested Retail Price: $4.49
Product Snapshot: Biena fans will soon be able to get their sweet fix with new Thin Mints Chickpea Snacks, launching exclusively at Whole Foods Market in June 2018. This Girl Scouts of the USA (GSUSA)-licensed flavor features a decadent Thin Mints and Fair Trade dark chocolate coating over Biena’s classic Sea Salt Chickpeas, offering an indulgent, yet nutritious treat.
“There are few things Americans anticipate more than Girl Scout Cookie season, so we are very excited to offer a Chickpea Snack inspired by the classic flavor of Thin Mints cookies,” said Poorvi Patodia, founder and CEO of Biena. “We’ve combined Biena’s good-for-you Chickpea Snacks with the timeless taste of Thin Mints cookies, all for 130 calories and 4 grams of protein and fiber. It’s a refreshingly delicious snack.”
With the launch of Thin Mints Chickpea Snacks, Biena products will appear on Whole Foods Market shelves nation-wide for the very first time. The Thin Mints Chickpea Snacks will be sold in 3.15-oz packs for $4.49.
“The Girl Scout Cookie Program gives girls essential business and entrepreneurial experiences that set them up for a lifetime of success,” said Barry Horowitz, GSUSA chief revenue officer. “We are proud to work with Biena to remind consumers about the power of the cookie program for girls everywhere.”
In addition to the Girl Scout Cookie-inspired Thin Mints Chickpeas Snacks at Whole Foods Market, Biena will also be offering chocolate-covered chickpea flavors—Dark Chocolate and Salted Caramel—and four of Biena’s savory favorites: Sea Salt, Honey Roasted, Barbeque, and Habanero.
Biena was created with the mission of changing how Americans snack, for the better. The company was founded in 2012, when Patodia was pregnant and searching for a snack that would satisfy her cravings, while also providing positive nutrition. Disappointed with the options on the market, Patodia set out to create a healthier version of a fried chickpea snack she ate growing up. She found that multiple stages of dry-roasting produced chickpeas with an airy, yet satisfying crunch. In the years since, she’s established Biena and developed a collection of tasty and tempting flavor profiles: Sea Salt, Rockin’ Ranch, Habanero, Honey Roasted, Barbeque, Sour Cream & Onion, Cinnamon Crunch, Dark Chocolate, Milk Chocolate, and Salted Caramel.