Company: Café Valley Bakery
Introduced: March 2018
Suggested Retail Price: $3.99
Product Snapshot: Café Valley is partnering with the Hershey Company to introduce a snack size coffee cake bite that is equal parts brownie and cheesecake with a sprinkle of chocolate on top. Made with real Hershey’s chocolate, the coffee cake bites explode with rich, satisfying cocoa flavor, making an ultimate sweet treat.
Café Valley Chocolate Cheesecake Brownie Bites are set to hit grocery, convenience and club store shelves next month in 11.6 ounce, clear plastic packages, containing 12 brownie bites per case. The suggested retail price is $3.99 per package.
“Hand crafting our new Hershey’s Chocolate Cheesecake Brownie Bites guarantees the genuine, pure chocolate taste people crave,” said Brian Owens, CEO of Café Valley, a global manufacturer of ready-to-eat bakery products sold in grocery, mass merchandise, club stores and food service categories. “These cheesecake brownie bites feature the highest quality ingredients we provide in all of our cakes, muffins and specialty items. We hope they become the ultimate treat for families to enjoy, and for friends to share.”
The partnership with Hershey Company marks the first-time Café Valley is joining forces with the leading chocolate manufacturer, allowing the company to reach to new, yet similar customers who enjoy sweets, for both brands.
Café Valley has launched successful partnerships throughout its history of creating innovative products, featuring popular brands like 7UP, Orange Crush, and A&W Root Beer in their soda cake line. Last year, the mass retailer partnered with Dr Pepper to launch their delicious Dr Pepper Soda Cake, exploding with the spicy taste of 23 unique blends.
The new Brownie Bites will join an existing array of specialty snack-size coffee cake bites from Café Valley, including lemon curd, cinnamon, raspberry, pumpkin and red velvet. National distribution of Café Valley Coffee Cake Bites continues to expand to meet growing consumer interest in single serving, ready-to-eat, on-the-go snacks.