Company: Baskin-Robbins
Website: www.baskinrobbins.com
Introduced: April 2018
Distribution: National
Suggested Retail Price: $25.99 (6" round), $35.99 (9" round), and $39.99 (mini tiered)
Product Snapshot: Baskin-Robbins is honoring moms this Mother’s Day with the launch of its new Floral Stripe Cake. Featuring stripes of different shades of pink and an elegant rosette design, the Floral Stripe Cake is available in a 6" round, 9" round and Mini Tiered Cake option, and can be customized with mom’s favorite cake and ice cream flavors, including the returning May Flavor of the Month, Mom’s Makin’ Cookies. The Floral Stripe Cake is available for pre-order both in-store and online at www.baskinrobbins.com/onlineordering.
“Our guests are like family and we love being a part of their special moments. That’s why we’re excited to celebrate moms everywhere with a Mother’s Day-inspired product lineup that includes our new Floral Stripe Cake and May Flavor of the Month, Mom’s Makin’ Cookies,” said Katy Latimer, vice president of culinary innovation, Dunkin’ Brands.
