Wonder Bread recently announced its initiative to support the entrepreneurial pursuits of U.S. veterans and military members: Operation Wonder Vet initiative.

A component of Wonder’s "Camo for the Cause” campaign—a partnership with the USO—Operation Wonder Vet will provide up to $75,000 for two qualified veteran candidates seeking to own and manage their own independent Flowers Baked Goods Distribution Franchise, with awarded funds going towards the purchase price. Applicant submission opens July 4th and runs through August 15. 

Additionally, the brand has launched “Bread, White, and Blue,” a new military discount of 10% off the final sales price of any open U.S Flowers Baked Goods Distribution Franchise. 

Operation Wonder Vet Initiative

Eligibility- Any service member who currently claims, or will claim, a veteran status before July 4, 2018 is eligible to participate. In addition, the candidate must be a legal citizen of the United States of America who is 21 years or older as of July 4, 2018 who has the necessary financial resources to start and operate a Flowers distributorship, if chosen.

Timeline- Operation Wonder Vet will start at 12 a.m. EDT on July 4, 2018 and will close at 11:59 p.m. EDT on August 15, 2018.

Process- Selection will be comprised of 3 stages:

Stage 1 - Submissions will be evaluated on personal qualifications and a written essay.

Stage 2 - Semi-Finalists will be required to create a brief video explaining how their service background and personal experience makes them a worthy candidate.

Stage 3 - The judging panel will select four finalists who will be invited to travel to Flowers Bakeries headquarters located in Thomasville, Georgia. Finalists will experience distributorship operations first-hand and participate in a final interview from which two winners will be selected. Winners will be contacted on or before October 26, 2018. Recipients will also be posted on www.operationwondervet.com. Each recipient will receive $75,000 towards the purchase price of any open territory in the United States.