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Industry NewsBreads

'Wonder of Science' initiative by Wonder Bread, to support K-12 science education

Iconic brand marks 100th anniversary with commitment to students and science education.

Wonder of Science initiative by Wonder Bread, to support K-12 science education
February 3, 2021

Celebrating the founding spirit of an iconic brand that has brought joy, wonder, and innovation to kitchen tables and lunch boxes for 100 years, Wonder Bread has announced the $100,000 "Wonder of Science" initiative to support ongoing scientific learning for students across America.

The program consists of partnerships with AdoptAClassroom.org and Emily Calandrelli, an American science communicator, MIT engineer, and co-executive producer and host of Emily's Wonder Lab, a children's educational series on Netflix. Wonder Bread will donate $100,000 to fund science education in U.S. middle and high schools, and present a series of virtual science events hosted by Calandrelli.

"We are honored to be part of such an ambitious and rewarding project," said John Steed, senior vice president of legacy brands at Flowers Foods. "For the past 100 years, Wonder Bread has had a deep connection with classrooms and learning, so we are proud to be working with AdoptAClassroom.org to support education and are fortunate to have Emily accompany us along the way."

As part of the initiative, Wonder Bread will donate $100,000 to AdoptAClassroom.org to support middle and high school teachers with supplies and equipment for science education. Also, Calandrelli will host an online series of publicly available science experiments for students.

"Working with Wonder Bread to bring more funding to science programs is the kind of partnership that we get very excited about," said Ann Pifer, executive director of AdoptAClassroom.org. "Supporting STEM education is critical and is an important part of our mission to advance equity in education, to ensure that every child has the opportunity to learn and succeed in school.  We look forward to seeing how Wonder Bread's donations will empower students with real life skills."

"Getting kids excited about science and interested in how it affects our lives every day is the best part of what I do," said Calandrelli. "Joining Wonder Bread to spread that message of wonder not just through my show but directly into classrooms is a fantastic opportunity. I can't wait to share my love of science with them."

KEYWORDS: charity education Wonder bread

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