McCormick launches Transformation of Flavor Forecast for 2019
New year-round, live feed approach to flavor trend hunting spotlights 'The Need for Seed'
McCormick & Company, Inc. has revealed it’s jumpstarting a year-round, always-on flavor news approach to its nearly 20-year-old annual report. Flavor Forecast, which has always highlighted fresh flavor insights and inspiration from around the globe, will now convene in real time an evolving flavor conversation through podcasts, a video series, Instagram, and Pinterest.
The McCormick Flavor Forecast platform is the destination for people everywhere who are passionate about knowing the latest in flavor—at restaurants, on retail shelves, in home kitchens and beyond. Flavor Forecast will feature quarterly, in-depth flavor topics and weekly inspiration, plus share vibrant images and videos, educational podcasts, delicious recipes and insider content from a global community of experts, chefs, influencers and flavor forecasters.
McCormick has also teamed up with some of the hottest thought leaders in food, culture and innovation to help showcase new tastes and their own immersive experiences. Throughout the year, each leader will travel to destinations around the world to report on flavor discovery through their unique lenses, capturing imagery, video and perspectives on the future of flavor. “Our new, curated global platform is the place to discover what flavors are on the horizon, what everyone will be talking about, what you should be experimenting with and what flavors we dare you to try now,” says McCormick executive chef Kevan Vetter. “We invite everyone to join the conversation by following our Instagram feed.”
Get started with a must try flavor trend for 2019: ‘The Need for Seed’
Little package. Giant punch! We’re talking seeds of the crunchy, citrusy, nutty, buttery and pungent form. It’s time the whole world started sprinkling, cracking, crusting, toasting and of course eating them on everything - like overnight coconut guava basil seed pudding, Cajun puffed lotus seed snack mix and gomasio, a Japanese black and white sesame seed seasoning blend. Seeds are food, fuel and flavor, and they give us texture, taste and wholesome goodness that makes both sweet and savory dishes pop.