Company: South Mill Champs

Website: www.itsamushroom.com

Introduced: February 2019

Distribution: National

Suggested Retail Price: $5.99-$7.99

Product Snapshot: South Mill Champs, one of North America’s largest mushroom growers, has announced the launch of the company’s new snack food venture, Shrooms Snacks. The brand aims to provide great tasting, better-for-you snacks using mushrooms grown and handpicked on the South Mill farms in Kennett Square, Pennsylvania, the mushroom capital of the world.  

“We saw an opportunity to create something new and authentic using our 80 years of mushroom growing experience.” says David Eberwein, director of innovation & business development at Shrooms Snacks. “As the popularity of plant-based snacking continues to rise, we started thinking about ways to reinvent the mushroom to create convenient, better-for-you snacks that taste amazing and use the fresh, whole mushrooms we’re growing and farming every day. After much development, we’ve created a line of snack products that are unlike anything else on shelves today, and we’re excited to bring them to mushroom lovers everywhere.” 

The company is entering the snack food category with a real bang—releasing four product lines with a combined 14 flavors.

• Shrooms Crispy Mushrooms (SRP $5.99, 2.0 oz): These crispy-crunchy snacks made from fresh, thick-cut mushrooms are the first of their kind. Available in five mind-blowing flavors including Sea Salt, Spicy Jalapeno, Mesquite Barbeque, Pizza and Original Portabella.
• Shrooms Mushroom Jerky (SRP $6.99, 2.5 oz): Made from tender shiitake and meaty portabella mushroom caps and packed with nature’s goodness, this next generation jerky takes your taste buds on an unforgettable trip. Shrooms Mushroom Jerky is deep-marinated a full day to produce three robust, adventurous flavors including Honey Chipotle Shiitake, Roasted Teriyaki Portabella, and Original Portabella.  
• Shrooms Splits Jerky (SRP $7.99, 2.5 oz): This ultimate hybrid snack pairs marinated mushroom jerky made from meaty portabella mushroom caps with other perfectly chewy jerky varieties including Turkey, Berries, Filet Mignon and Peppered Beef, which are made from grass-fed, USA-bred beef. 
• Shrooms Snack Bar (SRP $7.96 4-pack; $1.99 single): A game-changing, allergy-friendly bar made from simple, wholesome ingredients including crispy mushrooms that will satisfy your craving for the extraordinary. Flavors including Crispy Mushroom Chocolate Chunk and Crispy Mushroom Sweet & Savory will change everything you know about snack bars. Look for additional adventurous flavors to be announced soon! 

Mushrooms are a functional superfood, packed with important nutrients like vitamins D and B, selenium, potassium, zinc, copper and fiber, all essential to a balanced diet. All product lines are tree nut free and dairy free, and the majority of SKUs are gluten free, vegan, and kosher. Shrooms Crispy Mushroom Snacks are Non-GMO Project Verified. 

“Mushrooms are experiencing a surge in popularity as people from all walks of life get smart about snacking,” says Lewis Macleod, CEO of South Mill Champs. “With more than 80 years of experience, we know mushrooms, so we’re a natural fit to lead the development of this category of great tasting, better-for-you snacks. We really believe in this brand and product, and want to revolutionize how people think about mushrooms.” 

South Mill Champs implements responsible, industry-recognized growing and harvesting practices. Air quality, water and soil purity are fully controlled in grow houses. One hundred percent of growing compost and cardboard are recycled, keeping waste out of landfills, leading to cleaner land, air and water. All Shrooms mushrooms are responsibly grown in Kennett Square, Pennsylvania, where great care is taken to promote and maintain soil health, conserve and protect water resources, and reduce air pollution, energy usage, and waste.

Shrooms Snacks are available for nationwide distribution on Amazon.com. For more information on local retailers and product details, visit ItsAMushroom.com.