Company: Bakkavor Bread USA

Website: www.breadelibreads.com

Introduced: Spring 2019

Distribution: National

Suggested Retail Price: $2.99

Product Snapshot: Breadeli, a new brand of artisanal breads, is launching a variety of Rustic Flats at the 2019 Natural Products Expo West, Booth H1228.

Headed by Bakkavor Bread USA, Breadeli is the company’s first foray into the US bread arena. Already a leader in the UK’s chilled bread space, Bakkavor dominates the industry with an 81 percent share, and growing, in the UK market.

Bakkavor is thrilled to expand their expertise into the US with the launch of the Breadeli Bread brand. Breadeli’s Rustic Flats are baked using a day-long process at the new 35,000 square foot Bakkavor USA manufacturing site in Charlotte, NC to become an industry leader here in the U.S.

“Bakkavor decided to invest in the US bread market to spice up a category that hasn’t been overly innovative in recent years. In a somewhat stagnate industry, we are confident that our Breadeli Rustic Flats will reignite the consumer’s love for bread. We built Breadeli around the current trends and understanding that people want better-for-you ingredients and versatile products that take you from breakfast to dessert. Our Rustic Flats do just that," says Ben Waldron, president and CEO.

Taking time and doing the little things right, makes all the difference. The folks behind Breadeli  live and work by that statement. It takes 24 hours, from start to finish, to create each loaf of their light, airy, and chewy Rustic Flats. It all begins with the soul of the bread, their secret recipe sourdough starter, and end with their rich range of  toppings that  beautifully  enhance these tender, handcrafted flats. The bread is also free from artificial flavors and preservatives.

Incredibly versatile, Breadeli Rustic Flats can take you from breakfast to dessert and every snack in between. Serve with butter alongside your morning eggs, pile high with sandwich fixings, top with sauce and cheese to create a delicious pizza, slather with Nutella… the options for creations and recipes are limitless. Flavors include:

• Basil Pesto
• Roasted Tomato
• Garlic Butter
• Original
• Italian Herb