Company: Voortman Bakery

Introduced: September 2019

Distribution: National

Suggested Retail Price: $3.19

Product Snapshot: It may come as no surprise that chocolate is consumers ‘go-to’ indulgence. According to a recent study by Mintel, 90 percent of respondents admitted to eating it, and over 30 percent of both men and women said that it supports their emotional well-being. Clearly, it has its place in the hearts and stomachs of people all across the globe.

To help make chocolate more of a ‘permissible indulgence,’ Voortman Bakery has expanded its array of chocolate wafer offerings this month, introducing seven new flavor variations (listed below), which are all baked only with real ingredients, without artificial flavors or high fructose corn syrup.

New offerings:

  • White Chocolate Cranberry Wafers
  • Chocolate Hazelnut Wafers
  • Chocolate Mint Wafers
  • Fudge Coated Vanilla Wafers
  • Fudge Coated Chocolate Wafers
  • Fudge Coated Peanut Butter Wafers
  • Fudge Coated Salted Caramel Wafers

Product Benefits

  • Baked with REAL ingredients
  • No artificial flavors or colors
  • No high fructose corn syrup
  • On-trend flavor varieties