Company: Rubicon Bakers
Introduced: November 2019
Suggested Retail Price: $5.99-$7.99
Product Snapshot: The hard-working and creative team at Rubicon Bakers has announced its seasonal holiday product line: Gingerbread Layer Cake with Lemon Cream Cheese Icing, Pumpkin Salted Caramel Cupcakes, Peppermint Fudge Cupcakes and Pumpkin Cream Cheese Muffins. Rubicon Bakers’ products are more than just sweet treats. The social-mission company seeks to “Bake a Better World” through its conscious business practices, the sourcing of ingredients free from artificial flavors, colors or preservatives, and its mission to hire and support those with significant barriers to employment. Many employees come to Rubicon Bakers from life on the streets, from prison or recently recovered from substance abuse.
The holiday season is all about giving back, so customers will love Rubicon Bakers’ community-driven business model and its status as a certified B Corporation. According to a 2018 Accenture study, “Consumers are no longer making decisions based solely on product selection or price; they’re assessing what a brand says, what it does and what it stands for. They support companies whose brand purpose aligns with their beliefs. And they reject those that don’t.” Rubicon Bakers offers the full spectrum of satisfaction to consumers who can feel good purchasing a delicious product made with integrity.
“With Rubicon Bakers’ baked goods in more than 2,500 stores across the country, we’re thrilled to reach millions of consumers,” said Andrew Stoloff, Rubicon Bakers president. “The holidays are a time to connect with family, friends and community, and we hope our desserts can bring a little extra delight into everyone’s lives this holiday season.”
With an SRP of $7.99, the Gingerbread Layer Cake is filled and topped with tangy lemon cream cheese icing and surrounded by gingerbread crumbs. With SRPs of $5.99 each, the filled cupcake and muffin 4-packs complete Rubicon Bakers’ holiday line. The Pumpkin Salted Caramel Cupcake is filled and iced with a rich, salted caramel icing, while the Peppermint Fudge Cupcake is filled with chocolate fudge and topped with peppermint icing and a non-GMO candy cane crunch. The Pumpkin Cream Cheese Muffins are filled with tangy cream cheese and topped with toasted pumpkin seeds.
These delicious holiday treats are all certified Kosher and will be available at select Whole Foods Market locations, Northern California Target stores, Sprouts Farmers Market, Ralphs, Safeway, and independent retailers nationwide this holiday season.
Visit rubiconbakers.com for more information and sweet inspiration.