This holiday season, Anna Kendrick joins Lay’s potato chips, Doritos, Cheetos, Tostitos and Smartfood popcorn to sing a new version of the classic “Favorite Things” with a modern-day celebration of what we really love about the holidays…SNACKS.
It’s the first-ever holiday ad campaign from Frito-Lay, which sells nearly 100 lbs. of snacks per second and whose latest U.S. Snack Index revealed that food/snacks rank higher than drinks when it comes to holiday celebrations.
Frito-Lay 2019 Holiday U.S. Snack Index:
- Between Thanksgiving & New Year’s, Americans will take part in an estimated 327 million holiday gatherings with family and friends…that’s 4x as many as The Big Game.
Snacks/food surpass drinks to rank as one of America’s “Favorite Things” for celebrating holiday traditions – second only to family and friends (whew!) & outweighing gifts, decor, music and sports.
Men prefer sweet treats more than women do (40 percent vs. 35 percent), while Gen Z reaches for salty snacks more so than Boomers – including popcorn (44 percent vs. 23 percent) & potato chips (43 percent vs. 26 percent).
With Frito-Lay selling nearly 100 lbs. of snacks per second, there’s a snack for everyone in Frito-Lay’s portfolio – whether it’s a tried-and-true classic or a new twist on an old favorite.