Company: Pipcorn

Introduced: February 2020

Distribution: National

Suggested Retail Price: $4.79

Product Snapshot: Pipcorn, the better-for-you heirloom snack brand, celebrates its entry into national retail locations and unveils a new Heirloom Snack Cracker line made from upcycled corn flour. Pipcorn's Heirloom Snack Crackers are made sustainably with leftover corn flour from the brand's Heirloom Cheese Balls. The new line will make its debut alongside Pipcorn's heirloom popcorn, a 2020 Expo West NEXTY Award Finalist for Best New Sweet Snack, Cheese Balls and Corn Dippers at the Natural Products Expo West in Anaheim, CA on March 3-7, 2020 at Booth #5365.

Pipcorn's Heirloom Snack Crackers will be available exclusively at Whole Foods Market nationwide in April 2020 with additional retail locations later this year. Pipcorn's heirloom popcorn is also now available at select Kroger locations, adding to the brand's existing nationwide distribution including Whole Foods Market, Sprouts Farmers Market, The Fresh Market, Central Market and online on Amazon. 

Pipcorn co-founders, Jeff Martin, Teresa Tsou and Jen Martin, believe sustainability should be at the forefront of their business, which led them to create a new product with leftover corn. Available in three flavors, Cheddar, Sea Salt and Everything, these high-quality crackers are Non-GMO Project Verified, whole grain and gluten-free, and will retail for $4.79. Further expanding the brand's sustainability efforts, the crackers will be packaged in a 100 percent recyclable box that is also made of 100 percent recycled materials.

"We're excited to expand our family of heirloom snacks into the cracker category and continue our mission of modernizing our favorite snacks," said Jeff Martin, Pipcorn co-founder. "Not only did our special heirloom corn make the best-tasting, gluten-free snack cracker, we're proud to bring the importance of sustainability and clean ingredient labeling to the cracker aisle."

Adding to the brand's recent innovation, Pipcorn launched Heirloom Corn Dippers in three flavors, Heirloom Cheese Balls in four flavors and Heirloom Vegan Caramel Popcorn this past year. All of Pipcorn's products are Non-GMO Project verified and available in a variety of savory and sweet flavors. Pipcorn uses heirloom corn in all of its products to prioritize nutrition and taste and to also help preserve the agricultural biodiversity that might otherwise be lost.

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