Company: Cibo Vita

Website: naturesgarden.net

Introduced: October 2020

Distribution: National

Suggested Retail Price: $8.98

Product Snapshot: Continuing to expand its popular Nature’s Garden line of products, Cibo Vita has introduced Fruit Balls: Immune Booster, an innovative way to boost one’s immune system with vital minerals, vitamins and probiotics. A true super-snack, the plant-based Fruit Balls are also filling, healthy and tasty. Fruit Balls: Immune Booster takes Cibo Vita to a whole new level of snacking and joins the company’s growing list of products that currently includes the award-winning Probiotic Keto Snack Mix, Choconut Keto Mix, Omega-3 Deluxe Mix, and Probiotic Keto Variety Snack Packs, a two-in-one snack variety pack.

Fruit Balls: Immune Booster will come in a large, resealable pouch, with 70 balls in each 20-ounce pouch. The product will be available in club stores in Florida, California and Illinois, priced at $8.98 per pouch, as well as on naturesgarden.net and amazon.com/naturesgarden.

• Coconut flakes, apple juice, date paste, pear puree, strawberry puree, dried cranberries, dried blueberries, dry roasted almond and walnuts, dry roasted sunflower seeds and pepitas, flax seeds, elderberry extract, and Lactobacillus Rhamnosus GG Probiotics
• 5 bn probiotics, 3g protein, 6g fat, 3g fiber, 15mg zinc, 20mcg vitamin D, 90mg vitamin C, and 160 calories per serving (5 pieces)

Cibo Vita will support Fruit Balls: Immune Booster with a comprehensive marketing plan that includes advertising on social media, influencer outreach, advertorial TV spots, and a fun, informative tagline: “Immune Boosting Goodness, All in a Ball!”