Company: Mondelēz International
Website: www.oreo.com
Introduced: January 2021
Distribution: National
Suggested Retail Price: $5.19
Product Snapshot: In 2021, OREO will unite with one of music’s most iconic pop stars, Lady Gaga, to release a dream Chromatica collaboration and spread musical messages of kindness throughout the country.
The two phenoms are dropping Lady Gaga Themed OREO cookies inspired by her feel-good dance album, Chromatica. Taking design cues from the album, the Lady Gaga Themed OREO Cookies are pink-colored Golden OREO cookies with green colored creme and feature three Chromatica-inspired designs embossed onto the wafer.
"This collab is inspired by the world of Chromatica, where kindness rules all things,” said Lady Gaga. “I love these pink cookies with green creme, and hope they brighten your day as much as they do mine!”
OREO fans and Little Monsters will have to stay tuned for the official release date of the full-size pack, but in the meantime, the cookies will be available in 6-cookie packs at convenience stores starting in January for a limited time only, while supplies last.
Can’t wait until 2021? Sign up for the Lady Gaga x OREO Stan Club starting today, December 2, to be notified when the cookies officially drop. The first 1,000 subscribers will receive a complimentary pack of Lady Gaga Themed OREO cookies, when it becomes available. Go to LadyGagaOREOStanClub.com for more details.
In addition, OREO and Lady Gaga will inspire the country to spread musical messages of kindness by launching Sing It With OREO. Starting December 15, 2020 through April 30, 2021, the pair will encourage fans to send uplifting OREOgrams to loved ones for the chance to win an assortment of Lady Gaga swag and experiences - including a grand prize flyaway concert and meet and greet experience.
To further inspire kindness across the country in 2021, OREO will be a proud sponsor of Lady Gaga’s Born This Way Foundation and help with their efforts in building a braver and kinder world. More details on the partnership will be shared in the coming months.
“Over the last few years, music has become a key element of our purpose to spread more joy and playfulness in the world through partnerships and entertainment properties alike,” said Justin Parnell, senior director of OREO. “We’re absolutely thrilled over our newest collaboration with one of the biggest pop culture icons of a generation. Together with Lady Gaga, we cannot wait to unleash her world of Chromatica on our OREO cookie and encourage fans to spread musical messages of kindness to create a brighter and more connected country.”
