Company: Herr Foods Inc.


Introduced: May 2021

Distribution: National

Suggested Retail Price: $1.99-$4.29

Product Snapshot: Are you a good mystery solver? Do you have what it tastes? Pennsylvania-based Herr's, the nation's largest family-owned snack maker, has created the Flavor Mix Mystery as a taste test. A challenge far and wide to find the most loyal Herr's snacker with the sharpest taste buds to guess the three flavors found on the new 'Flavor Mix Mystery' chip.

For 75 years, Herr's has been creating innovative snacks that are packed full of flavor. This week, the snack company launched their newest flavor and is inviting fans to guess what three flavors are on the 'Flavor Mix Mystery' chip for a chance to win* $10,000 and a year's supply of Herr's.

"We have taken three classic flavors and mixed them into one tasty chip, to make one never-tasted-before flavor," said Bob Clark, Herr's vice president of marketing. "One chip and fifteen Herr's flavors to choose from. With over 2,500 possible flavor combinations, we are putting your taste buds to the ultimate taste test."

Now through August 31, fans can submit their guess as to what the "Flavor Mix Mystery" chip's three classic flavors are on Herr's social media channels (Facebook, Twitter, and Instagram). Herr's will share clues along the way on social media to help fans determine the flavor combination. At the end of summer, Herr's will reveal the mystery flavors and announce the winner of the grand prize of $10,000.

Learn how to enter the Flavor Mix Mystery by visiting

Fans can choose from 15 possible flavors in the Flavor Mix Mystery Chip:

  • Sour Cream & Onion
  • Barbecue
  • Salt & Vinegar
  • Cheddar & Sour Cream
  • Honey BBQ
  • Red Hot
  • Fire
  • Ketchup
  • Old Bay
  • Salt & Pepper
  • Creamy Dill
  • Jalapeno
  • Mesquite BBQ
  • Boardwalk Salt & Vinegar
  • Cheddar Horseradish

Herr's Flavor Mix Mystery is one of the three flavors in Herr's limited time only Flavor Mix program available this summer. The other two flavors, "Barbecue and Salt & Vinegar" and "Cheddar and Sour Cream & Onion," also combine Herr's classic flavors together to make a new, tasty potato chip flavor. All three products are available in 9 oz. and 2.375 oz. sizes wherever Herr's is sold.