Company: Spudsy

Introduced: July 2021

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: Spudsy, the brand known for creating the world’s first Sweet Potato Puff, is introducing a new super snack on National French Fry Day that will excite the tastebuds of fry lovers everywhere. Spudsy Sweet Potato Fries were developed with flavor and family in mind, making it easier than ever to eat healthy snacks that everyone, from parents to kiddos, will love.

Spudsy’s Sweet Potato Fries are made with its signature sweet potato flour and a blend of wholesome ingredients. Each bag is vegan and non-GMO as well as gluten- and grain-free. What started as imperfect, ugly sweet potatoes normally deemed food waste, are now tasty, savory snacks that come in three flavors including:

  • Hot Fry – These too hot to handle fries have a crunch that packs some serious heat and flavor. They will take your snacking game to a whole new level and will have you snackin’ spicy.
  • Vegan Ranch Fry – Leave your tastebuds asking for more with these classic, creamy vegan ranch fries. Each bite has a perfectly balanced blend of homestyle, buttery flavor and tangy richness.
  • Cheese Fry – It does not get any cheesier than these cheese fries. You can finally give into your cravings with this healthier take on the hearty appetizer, leaving you with mouthfuls of cheesiness with every bite.

At Spudsy, upcycling is the name of the game and saving the spud means taking the 150,000,000 pounds of sweet potatoes that traditionally end up in landfills due to minor ‘flaws’ like shape, size, and color and transforming them into an addictive snack for the whole family. The brand is currently on track to save 1,000,000 imperfect sweet potatoes by the end of 2021.

“It was really important to the Spudsy team that our newest product was something equally as delicious as our classic puffs,” said Ashley Boeckle, CEO of Spudsy. “We know that these new fries were the perfect addition to fulfill our vision of creating another flavorful, healthy snack while continuing to encourage our brand fans to #savethespud.”

Spudsy’s new Sweet Potato Fries will be available to purchase in store at select Kroger flags and online direct to consumer at Families can also grab their new favorite snack from Amazon for $3.99 per bag. To follow the brand’s journey to #savethespud, check out its Instagram, @spudsyfoods.