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Industry News

Albertsons Cos. announces winners of first FRESH PICKS product awards

Albertsons Cos. announces winners of first FRESH PICKS product awards
January 10, 2022

Albertsons Companies, Inc. has announced the winners of its FRESH PICKS Exclusive Product Awards, which asked customers to vote on their favorite Own Brands product across seven grocery categories. The results are in, and topping the list was the Signature SELECT Ice Cream + Store Baked Cookies combination. Six additional winners were also awarded the FRESH PICKS Awards Seal including Signature RESERVE Cabernet Sauvignon, which voters picked over coffee, and kids-favorite Signature SELECT Mac & Cheese.

To celebrate the FRESH PICKS winners, Albertsons Cos. banner stores will be offering exclusive deals, loyalty offers and recipe content featuring the winning products during the month of January.

"As more meals are eaten at home, we're always looking for ways to inspire our loyal shoppers," said Katie Ceclan, vice president of brand marketing. "From quick and easy dinners to go-to snacks, the FRESH PICKS Awards are an exciting way to celebrate our fan-favorite Own Brands products and provide inspiration in the kitchen."

The winners were chosen among the top-rated Own Brands portfolio products, which is comprised of 12 private label brands that are exclusive to Albertsons Cos. more than 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, and Acme. The snack and bakery list of categories, winners and runners-up include:

  • 'Treat Yourself' Combo: For the moments when you deserve that special combination to treat yourself, these product pairs are perfect.
    • Winner: Signature SELECT Ice Cream + Fresh Baked Signature SELECT Chocolate Chip Cookies
    • Runner Up: Signature SELECT Cheesecake + Its a HeadSnapper Wine Prosecco
  • Good For You Favorite: Select products that are good and good for you
    • Winner: O Organics Salads and O Organics Veggies
    • Runner Up: Open Nature Gluten Free Cauliflower Crust Pizza
  • Grab-And-Go: On the go snacks that are your go-to
    • Winner: O Organics Popcorn
    • Runner Up: Open Nature Cheese Crisps

Visit Albertsons website to find a store location near you and access featured deals, loyalty offers, recipe inspiration, and more.

KEYWORDS: Albertsons awards

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