Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
TrendsPizza

Exclusive interview: Fly Pie and New York Watermaker, on its Watermaker technology

By Liz Parker Kuhn
Exclusive interview: Fly Pie and New York Water, on its Watermaker technology

Watermaker technology

January 11, 2022

Snack Food & Wholesale Bakery was recently able to talk to Gary Lane, vice president of sales, New York Watermaker, and Scott Godino, owner, Fly Pie, Las Vegas, about Fly Pie's usage of its Watermaker technology.


Liz Parker: How does the Watermaker technology work?

Gary Lane: The New York Watermaker system uses leading water filtration and replication technology to alter any water source’s profile to match the characteristics of New York water. The system performs multiple stages of filtration to disinfect, descale, and deodorize the water. Next, the water travels through a reformulation tank designed to alter the water’s properties so that the finished water will exit with a profile that matches the characteristics of New York water.  


LP: Why is the water so important?

GL: Water is the second largest ingredient in any dough mixture, making it just as important as the flour. Water’s role is mostly overlooked by many with the simple task of marrying all the dry ingredients together. However, it’s functions touch on many areas that can influence the finished product. At the forefront, a water’s taste, chemical content, pH level and mineral content have some noticeable factors. If the water has an unpleasant taste or smell it can alter the flavor. Chemicals such as chlorine and chloramine are widely used by municipalities to disinfect the water supply. These chemicals are used to kill harmful microorganisms in the water however, yeast is also a microorganism, and these chemicals can disrupt yeast performance during fermentation. The pH level most favorable for dough is around 7 which is a neutral level. Any higher or lower will affect the fermentation process. The mineral content relates to the water’s hardness or softness. There are minerals in the water such as calcium, sodium, and magnesium that the yeast eats for nutrition. If the water is too hard or too soft, it can affect fermentation times and the dough’s strength.


LP: Why is the water so important to Fly Pie?

Scott Godino: The water is so important because it is a main ingredient in the dough making process. You must maintain a proper PH balance when making the dough, which is difficult to do living in Vegas. The New York Water Maker helps us to ensure the consistency of our dough, which is the most important part of the pizza. The dough is the base of everything we do here so it is imperative that it is always consistently made. The New York Water Maker tests our PH and sends new filters quarterly so we know we never have to worry about our water for our dough.


LP: How did the inspiration for Fly Pie come about?

SG: Fly Pie's inception was a few years ago sitting with my management team and it came up that how is there no drive thru pizza? From there it continued to grow. We knew we had to create an experience on top of serving fast fresh pizza and quality service. We went to our first pizza convention and came up with the idea to make our drive thru a tunnel experience. Then by chance at our local bar Born And Raised I met my partner, Anthony Zuiker. He wanted to meet about the bars, and we ended up realizing we had the same idea for drive thru pizza, it was serendipitous. Anthony is the creator of the show CSI, so with his genius storytelling abilities we took Fly Pie to the next level with characters and shorts drawn by a team who has drawn for Pixar that are shown in our drive thru tunnel. We wanted to be a place for all ages where you can come get fresh, fast, and delicious food without having to get out of your car. 


LP: Why did Fly Pie decide to use the Watermaker technology?

SG: Fly Pie decided to use the Watermaker technology because we knew a friend in the business that used this, and we knew it would be crucial to our success. The dough would be much harder to replicate each day without the consistency of the Watermaker.  The New York Watermaker system takes all the guesswork out of getting my water right. For $13 per day, I have artisan water on-demand that I rely on as one of my premium ingredients for my target crust. I wanted to put out a premium product and I sourced all the best ingredients. I know the value water plays in a great dough and it’s not something I wanted to skimp on.  


LP: Any upcoming innovations/flavors?

SG: We are working on our second location as well as just put out our first limited time offer, which performed very well. We plan to do a new one every 60-90 days. Our first one was called the Beez Knees with pepperoni, jalapeno, freshly grilled pineapple, and Mikes Hot Honey. Our chef is very creative and we plan to always continue putting out different products. 

 


Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Snack Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Two loaves of bread, one more round and one more long/rectangular, both in packaging.

State of the Industry 2026: Bread shifts towards healthier alternatives

Burger served on white plate on top of a decorated table

State of the Industry: Buns keep rolling along

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Pizzeria and bagel store entrepreneur brings real New York pizza and bagels to Virginia Beach with New York WaterMaker

    Case study: Pizzeria and bagel store entrepreneur brings real New York pizza and bagels to Virginia Beach with New York WaterMaker

    See More
  • Ghost Pizza Kitchen brings authentic New York pizza to LA with New York Watermaker

    Ghost Pizza Kitchen brings authentic New York pizza to LA with New York Watermaker

    See More
  • Exclusive interview: Q&A with Biena Snacks, on its new Keto Puffs

    Exclusive interview: Q&A with Biena Snacks, on its new Keto Puffs

    See More

Related Products

See More Products
  • 1118913787.jpg

    Chocolate Science and Technology, 2nd Edition

  • bakery products.jpg

    Bakery Products: Science and Technology, 2nd Edition

  • download.jpg

    Recent Advances in Ready-to-Eat Food Technology

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing