The potato chips category is fiercely competitive, but products offering adventurous flavors, BFY benefits, and other stand-out qualities can connect with consumers.
The Strawberry Poppable Pop-Tarts Cookie features a vanilla sugar cookie filled with strawberry jam, topped with vanilla icing, rainbow nonpareils, and Pop-Tarts Crunchy Poppers.
As part of a full brand refresh, Nutri-Grain’s signature bars now feature 10 g of whole grains and 10 vitamins and minerals—all wrapped in a new design.