Pop-Tarts brings back Frosted Blue Raspberry flavor
The brand is teaming up with the new "Fantastic Four" movie for the re-release.
Courtesy of Kellanova
After a six-year hiatus, Kellanova's Pop-Tarts Frosted Blue Raspberry is officially returning to the pastry universe to celebrate the upcoming release of Marvel Studios’ The Fantastic Four: First Steps movie, in theaters July 25. The pastries will be available exclusively at Walmart.
Filled with a blue raspberry-flavored center, each pastry features one of eight frosting designs inspired by the superhero team, their powers, and more. The printed pastries will also be available in specially marked boxes of Pop-Tarts Frosted Strawberry at grocery retailers nationwide.
Consumers have long demanded the return of these pastries and thanks to the blue-suited superheroes, they’re back from the Pop-Tarts vault.
"The Pop-Tarts and Marvel Studios' The Fantastic Four: First Steps collaboration is a celebration of our shared 1960s origins," says Leslie Serro, VP of marketing for Pop-Tarts. "There's no better way to welcome everyone's favorite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry—Pop-Tarts Frosted Blue Raspberry—back on shelves for the first time since 2019, and just in time for this summer's must-see movie."
Beginning this month while supplies last, consumer can purchase limited-edition Pop-Tarts Frosted Blue Raspberry at Walmart and specially marked boxes of Pop-Tarts Frosted Strawberry, Frosted Brown Sugar Cinnamon, and Frosted S'mores at grocery retailers nationwide for $3.89 per eight-count box.
Kellanova (formerly Kellogg’s) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
