The three-year-old brand is expanding its portfolio with a cane sugar-sweetened lineup to reach more consumers, available first in Whole Foods as a limited summer offering.
Launched three years ago by Katie Lefkowitz, the candy brand is reimagining chocolate with products that are better for you without asking consumers to compromise on taste, it says.
Along with curating the flavor profiles that instantly bring memories of soda floats, each bar contains popping candy to mimic soda’s "bubbles," the company says.
The new whole seed cracker expands the brand's growing portfolio as Go Raw builds on momentum from its early-year innovations and first national campaign.