The launch also marks the beginning of Project Squircle, a new creative moment from the brand's co-owner and chief creative officer, YouTube creator Ryan Trahan.
The flavors, which include Chile Lime, Cinnamon Churro, and Sea Salt, aim to tap into trends, including bold and savory, sweet and indulgent, and simple and classic.
Inspired by the founder's time living in Japan, the candy brand aims to bring a global approach to the category with its signature “slurp and chew” konjac jelly texture.