The treat features 13 unique cookie embossments, in honor of the band’s 13th anniversary this year, with flavors inspired by a sweet Korean street snack.
Soccer stars Christian Pulisic, Alex Morgan, and Sophia Smith will be featured on packages and in interactive fan experience opportunities during the tournament.
For the first time, the cookie brand is launching three limited-edition flavors simultaneously, each researched and curated to unite longtime brand shoppers, it says.
Rolling out now at Whole Foods Market, Sprouts, Walmart, Publix, Albertsons, and more, the seasonal baked goods highlight the brand’s continued focus on innovation and flavor exploration, it says.