Since joining TikTok Shop in April 2023, XO Marshmallow has seen between 30–50% monthly growth and is forecasted to reach $1 million in sales on the platform alone.
This week's Friday Five includes Cheetos' "Other Hand" ad campaign, Blue Man Group's cameo at Pinkbox Doughnuts, the results of Kellanova's 2024 Late Night Snacking survey, and more.
With this campaign, Kinder Bueno aims to portray the feeling of "wow," bringing pleasure and surprise to consumers when they take a bite out of the crispy chocolate bar.
Endangered Species Chocolate's new product line, Dip N Joy, is a consumer-led innovation that redefines indulgence by placing consumers in control of their snacking adventure.
With the rise of charcuterie boards has come the renaissance of the crackers category, with sales numbers reflecting. Crackers companies are getting creative with flavors and formats, even adding cannabis to their recipes.
Snack bars pack a lot into those fairly small wrappers these days—on-the-go portability, better-for-you benefits, fun and innovative flavors, to name a few attributes.